Gut Feelings: The Intelligence of the Unconscious

Speaker: 
Gerd Gigerenzer
 
28 Apr 2009
 
8:00 PM
 
Great Hall, Memorial Union

Gerd Gigerenzer is the Director of the Max Planck Institute for Human Development, Berlin. His work investigates reasoning and decision making under uncertainty at the levels of both individuals and social groups. His research group consists of psychologists, mathematicians, computer scientists, evolutionary biologists, economists, and sociologists, among others. Using different methodological techniques, such as experimental methods, computer simulation, and mathematical analysis, his research group has made great advances in our understanding of rationality. Among his recent books are: Rationality for Mortals: How People Cope with Uncertainty; Gut Feelings: The Intelligence of the Unconscious; Calculated Risks: How to Know When Numbers Deceive You; Adaptive Thinking: Rationality in the Real World; and Simple Heuristics that Make Us Smart. A 7:00pm reception will precede the lecture. The Annual Fritz Lecture