From Wall Street to the Front Lines of Women's Health

Suzanna de Baca is the new president and CEO of Planned Parenthood of the Heartland. She brings to the position more than 20 years of executive leadership at public, privately held and not-for-profit organizations, most recently as vice president of wealth strategies at Ameriprise Financial. Suzanna de Baca has been recognized in national media as an industry expert in finance, with particular expertise in women's and LGBT issues, and the intersection of health and money. An industry veteran, she has held senior-level management positions at several leading financial services firms. Raised on a farm near Huxley, de Baca received her BA from Iowa State and then completed her MBA studies at the Harvard University School of Business Administration.