Trend Forecasting

Dr. Lorynn Divita, an associate professor of apparel merchandising at Baylor University, will discuss trend forecasting as it applies to fashion, accessories, and beauty products, including skincare and makeup. How do retailers decide what products to feature in their stores? How do cultural influences, consumer research and social media factor into trends. Divita is the author of the fourth edition of Fashion Forecasting and will be a guest judge at this year's Iowa State Fashion Show. She has a PhD in textile products marketing from the University of North Carolina Greensboro.