Technology, Globalization and Culture Series - Sustainability, Fair-Trade, and Conservation Through Global Market Mechanisms

Pierre Ferrari is the President of Lang International, a consulting firm that specializes in associative marketing. From 1995-97 he was the special assistant to the President of CARE, the world's largest private relief and development agency. Prior to that role, he acted as Senior Vice President of Marketing and Executive Committee member at Coca-Cola USA. He is a member of the Board of Directors of Ben & Jerry's Homemade Ice Cream, Inc. He is one of the founders of TeamX, a clothing company with a social conscious. He holds a Masters degree in Economics from the University of Cambridge and a MBA from Harvard Business School. His current interests include studying and consulting in the field of Conscientious Commerce, with a particular focus on creating and nurturing the internal conditions that lead to enhanced socially responsible behavior among businesses.