Social Media: A Game Changer for Journalists, Public Relations and Advertising Professionals

Barbara Iverson is president of the public relations division of Weber Shandwick's financial services industry practice. An industry leader on financial education, she works with Weber Shandwick offices around the world to serve clients that include MasterCard, TIAA-CREF, Goldman Sachs Asset Management, and numerous federal government agencies. For the past ten years, she has led a Weber Shandwick initiative to secure and serve key federal government accounts, including the Internal Revenue Service, Federal Reserve Bank, the 2010 U.S. Census campaign and FDIC. Iverson is an Iowa State journalism graduate. She will receive the university's 2012 James W. Schwartz Award for Distinguished Service to Journalism and Communication. 2012 Chamberlin Lecture.