In Need of a Favorable Product Evaluation: The Role of Goal-Motivated Reasoning in Consumer Judgment and Evaluations

David Stewart is the Robert E. Brooker Professor of Marketing in the Marshall School of Business at the University of Southern California. He is a past editor of the Journal of Marketing and is the current editor of the Journal of the Academy of Marketing Science. Stewart's research has examined a wide range of issues including marketing strategy, the analysis of markets, consumer information search and decision making, effectiveness of marketing communications, public policy issues related to marketing, and methodological approaches to the analysis of marketing data. He s a past-president of the Academic Council of the American Marketing Association, a past chairman of the Section on Statistics in Marketing of the American Statistical Association, a past president of the Society for Consumer Psychology, and a Fellow of both the American Psychological Association and the American Psychological Society. Stewart holds a PhD in psychology from Baylor University.