How to Succeed Ethically When Others Bend the Rules: The VW & GM Scandals

Frank Bucaro is Senior Ethics Advisor and Content Provider for the Automotive Institute of Ethics, and ethics content provider for Compliance Velocity, a mobile app for Pharmaceutical companies. A leading expert on the importance of ethics and the power of values-based leadership, he works with leaders at some of the world's most successful companies. His presentation highlights companies like Volkswagen and General Motors as examples of the problems and consequences that can arise when ethical behavior is not defined, understood or demonstrated. He is the author of the book TRUST ME! Insights into Ethical Leadership and is internationally recognized for his training programs on building business practices that are both responsible and profitable. Murray Bacon Center for Business Ethics