How to Make Your Vote Count

Ben Cohen, cofounder of Ben and Jerry's, is a partner in the team that built that store-front venture into an ice cream empire with $200 million in annual sales while demonstrating a commitment to social responsibility. With Jerry, he captured this business philosophy in a book titled Ben & Jerry's Double-Dip: Lead with Your Values and Make Money, Too. Ben also founded the Priorities! Campaign, whose 700 business executives and 500,000 grassroots activists are providing a positive vision for America. Its local project, Iowans for Sensible Priorities, is on the ground now through 2012 to force presidential candidates to tell voters how they would divide up the federal budget pie.

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