The House Advantage: Playing the Odds to Win Big in Business
Speaker:
Jeffrey Ma
03 Nov 2010
8:00 PM
Great Hall, Memorial Union
Jeffrey Ma is a strategy expert and subject of Bringing Down The House and the movie 21 about the MIT Blackjack Team. He is co-founder of Citizen Sports, the sports media company that is changing how businesses today use numbers and metrics to build their brand and retain customer loyalty. Citizen Sports brought the fantasy sports industry to Facebook and digital sports information to the iPhone and Android. Ma shows companies how harnessing the power of these technology-driven platforms, using not only social media but concrete data and numbers, can create incredible success. His new book is The House Advantage: Playing the Odds to Win Big in Business. Greater Iowa Credit Union Business Lecture Series.
The Greater Iowa Credit Union Business Lecture Series serves as a springboard for conversation of relevant business topics and to attract, educate, and serve members of the Iowa State University and Ames community. Greater Iowa Credit Union funds this annual lecture hosted by the Iowa State University College of Business and arranged with the assistance of the University Lectures Program and University Committee on Lectures.
This lecture was taped and broadcast as part of Iowa Public Television's Intelligent Talk Television. Watch it online: [url=http://www.iptv.org/series.cfm/15841/intelligent_talk_television/ep:214/episodes]click here.[/url]
Intelligent Talk Television showcases recent lectures given by guest speakers at colleges, universities, and libraries across Iowa. The collaborative effort between IPTV and participating institutions provides top-notch programs featuring experts on topics ranging from politics to science to economics for broadcast on IPTV's digital channels and streaming on the ITTV website.