Helen LeBaron Hilton Chair - Get Real: The Authenticity Imperative

In this session, Jim Gilmore will explore how issues of authenticity will arise in a world increasingly filled with paid-for experiences. Different forms of "real" and "fake" will be outlined, along with five genres of perceived authenticity that parallel Pine & Gilmore's Progression of Economic Value. Just as quality emerged as an imperative with the rise of the Service Economy, Gilmore will argue that authenticity now represents a new imperative stemming from the emerging Experience Economy. James Gilmore began his career with Proctor and Gamble, was a ten year consultant for Cleveland Consulting Associations, a certified instructor of Dr. Edward De Bono's lateral thinking methodologies, a member of both the Creative Education Foundation and Creative Thinking Association of America. He serves on the faculty of THE Institutes for Organizational Management for the U.S. Chamber of Commerce. He is a graduate of the Wharton School, University of Pennsylvania.