From the Lectures Program Style Guide 

Graphics used publicize Lectures Program events must follow this style guide to ensure consistency, readability, and accessibility. 

Fonts 

  • Designer’s choice for fonts to use for each graphic 
  • Lectures Program may require font change for readability 

Title 

  • Does not need to be italicized or in quotes 
  • Can have a subhead with or without a colon 
  • First word after a colon should be capped 
    Example: Eight Flavors: The Untold Story of American Cuisine 
  • Do not use an ampersand (&) unless it is part of the unit’s official name 
    ISU College of Liberal Arts and Sciences 
    Dolce & Gabbana 
  • Avoid using speaker names in titles; these examples would need to be changed: 
    Astronomy: A Conversation with Carl Sagan 
    Advances in Microbiology Presented by Jose Santos 

Date 

  • Days of the Week 
    Preferred—spell out day of the week, but designer gets to choose. 
  • Months 
    Preferred—spell out month, but designer gets to choose. 
  • Suffixes on dates (3rd, 10th, 22nd): NEVER USE 

Time (6pm, 11am, 6PM, 11AM) 

  • am, pm 
    No space between time and am/pm 
    Never use periods (a.m. p.m., unless it’s the end of the sentence) 
    Designer’s choice: capped or lowercased 
  • Hours 
    Preferred—don’t include the minutes when time in on the hour, but designer gets to choose. 

Speaker Image (must be included) 

  • Hi-res photo of head, may include upper body 
  • Ensure copyright permission and/or include copyright credit 
  • Name should be connected to or close to image (even if name is also part of headline, in non-COL funded event graphics only) 

Speaker Name 

  • Use full name, no honorifics or titles in front or behind name 
  • Employment info (title) or identification line, if desired, under speaker name 
    Mac Barrett 
    Author of The First Cat in Space 
     
    Kenneth Quinn 
    Former U.S. ambassador to Cambodia 

Special Designation 

  • Include the lecture’s designation, year, and semester as appropriate. 

Sponsors 

  • Do not have to be on graphic 
  • If one sponsor is included, then all funding sponsors need to be listed. 

Approvals 

  • Lectures-created graphics need to be approved by the sponsoring unit 
    Contracts with agencies or third parties: designated contact 
    Contracts with speakers: speaker or designated contact 
    Events sponsored by ISU entity: designated contact 
  • Student organizations that create their own graphic must obtain proper approvals 

Logos, Trademarks 

  • Logos—ISU units, including student and campus orgs 
    Required: Verification that logo has been approved per Trademark Licensing policy for student orgs and university departments: https://trademark.iastate.edu/ 
    Do not use without verification of approval. 
  • Logos—non-ISU units 
    Must be a financial sponsor 
    Must have confirmation in writing of logo verification 
  • If multiple logos are requested, Lectures Program may decline to include all logos within a graphic.