Guidelines for a Successful Event

The Lectures Program staff recognizes that every event is unique, but to make each event the most successful, please follow these guidelines and pass along important notes to your campus collaborators and to your speaker.

Length of Event

Generally, a lecture-style event should be 45-50 minutes in length with 10-15 minutes of Q&A. If the event is a documentary, panel, or other format, it is important to note that in the funding application and on all publicity. 

Welcome and Introduction

If an event is co-sponsored by the Committee on Lectures, specific information must be included in the welcome. If requested, a student member of the Committee on Lectures can be tasked with this or someone from the host organization may give the welcome. The introduction of the speaker may be done by the same person or a second student or representative.

The welcome should include:

  • List of the event's cosponsors.
  • Reminder to students that card scanning for class attendance will take place after the lecture concludes and explain where the attendant will be located.
  • Mention the Q&A and explain the format.
  • If the University Book Store is selling books, point out its book sales location.
  • If there will be a book signing, mention it will take place and point out the location.
  • If there will be a reception, mention it and the location.
  • Share an upcoming Lectures-sponsored event.

Recording Services

Lectures routinely records the events it cosponsors and, with the speaker's permission, makes the recording available from its website. Presenters will be asked to return a signed copy of the Recording Permission Form in advance of the event when possible. For events held in the Memorial Union ballrooms, Lectures uses Panopto lecture-capture software and mounted cameras to record and synchronize audio and visual elements, including slides and/or video. A portable lecture-capture unit is available for use in other rooms in the Memorial Union. All recording videos include FCC and ADA-compliant English captions.

Lectures staff can assist with arrangements for professional videography upon request. The cost of video services varies by provider and is the responsibility of the hosting group. Advance scheduling is required.

Tips for Speakers on Engaging with the Audience

Lectures attendees come from a wide range of backgrounds and typically include students, faculty, staff, and community members. A few helpful suggestions:

  • Use large, legible fonts for slides so everyone can see – even those in the back of the room.
  • Use a microphone, even in small spaces, for those who may have trouble hearing.
  • Always address and speak to the entire room.
  • Use language the entire audience can understand – make your presentation approachable to people who may be less familiar with the topic.

Card Scanning

  • There is specific language that we ask your group to share at the beginning of an event to give students instructions about card scanning to receive extra credit for attending.
  • A Lectures student worker will attend the event to facilitate the card scanning. We require a table and chair immediately outside the event room or inside the room in an unobtrusive location.

Credit the Committee on Lectures as a Cosponsor

If your event is publicized by Lectures and/or card scanning will be provided for your event, we will include the Committee on Lectures as a sponsor and request that your group also acknowledge the Committee on Lectures.

The Committee on Lectures (COL) offers financial assistance to recognized student and campus organizations that wish to sponsor a public lecture or cultural event. The funds distributed by the COL are student fees allocated by the Student Government. The COL is charged with providing the entire campus with a series of speakers on a broad range of topics. Planners are encouraged to work with the Lectures Program staff to find an accessible time and location for their event in order to attract the broadest possible audience. Due to limited resources, some requests may have to be deferred to a later date or denied.

To request funding:

  • Complete the online application.
  • Attend a regularly scheduled Committee on Lectures meeting to briefly comment on and answer questions about your event.
    • Contact the Lectures staff to be added to the agenda for an upcoming meeting.
  • Funding requests must be received by the Lectures Program no later than six weeks before the anticipated event date. If the event is within six weeks, contact the Lectures staff to discuss the event directly.

Academic departments, colleges, and university units may request the Committee on Lectures (COL) cosponsor events. University units are responsible for covering for covering certain event costs. The COL may vote to assist with the following event costs: 

  • AV fees
  • AV technician cost
  • Set-up fees
  • Room cost
  • Recording and captioning the lecture

Lectures staff will ask for cooperation in the logistics and planning of the event to ensure the COL's goals for student participation and access are met.  

Contact Lectures staff early in the planning process (at least 2-4 months) for assistance communicating with speakers or agents and making initial arrangements. Submit a completed application by e-mail at least two days before you present to the Committee on Lectures. Do not confirm your speaker until you have received approval of funding.

Please use the following information when preparing a budget for the proposal:

  • Honorarium/speaking fee - If the speaker's fee is unknown and not publicly available (e.g., posted on their website), please work with the Lectures staff to obtain this information. In some cases, speakers are willing to come for a reduced fee.
  • Travel - Consult an online reservation service (such as Google flights, Expedia, etc.) to include accurate travel expenses in your budget. The Committee understands travel costs are subject to change. For a roundtrip flight, please budget a minimum of $500.
  • Lodging - A variety of lodging options are available in Ames, and many of them offer university rates. Examples for planning purposes include Gateway Hotel and Conference Center and Courtyard Marriott. Some guests' itineraries may require an overnight stay at a Des Moines airport hotel.
  • Meals - It is reasonable to figure $50/day for meals. Meal expenses are not a per diem. If the speaker will be attending a dinner with students before the lecture, please budget $400. Student Government guidelines do not permit the funding of receptions.
  • Event Costs - The Committee on Lectures calculates its event costs at $750 per event. This includes electronic publicity, room and technology costs for the event, captioning the recorded event, and related expenses. For a detailed outline of all that is included in these costs, see the Event Costs section.
  • Cosponsors - The Committee likes to see broad support for events being planned. Please indicate any departments or programs, student organizations, and outside groups that have or may be willing to commit funding to the event. The Lectures staff will assist in this effort.

Standard costs for a COL-sponsored event as detailed below range from $750-$1,220. A benchmark estimation of $750 is used to cover standard services; additional funding will be needed to cover additional services requested.

  • $325 - 750 Memorial Union
    • Room rental and set-up: $200-250 (podium, stage, cloth/skirt of any tables)
    • AV for typical lecture: $150 (lighting package, two mics, Panopto recording)
    • Extra - AV for panel or special setup: $300 (additional mics, special sound equipment)
    • AV tech for typical 1-hour lecture: $75 (three hours of tech time, including setup and teardown)
    • Extra - livestream with public link provided: $150
  • $150 - $300 University Transportation
    • One-way DSM pickup: $125 ($75 driver fee + $50 car and gas)
    • Vehicle rental for event transport: $50
    • Parking pass for MU ramp during lecture: $12
  • $100 - 150 Captioning Service
    • Captioning for each recording: $100-150 (average; cost is based on recording length)
  • $120 - $180 Publicity
    • Social media promotions: $5 per event (Facebook, Instagram, Instagram Stories)
    • Printing of wayfinding signage: $15 per event
    • Extra - MU screens per week: $100
    • Extra - ad in Iowa State Daily: $60

Additional Costs for events with student organizations

  • Dinner with speakers: $150
  • Private reception with speaker: $200-500
  • Hotel: $100/night
  • Meals and incidentals  for speaker: per diem: $50/day