Gut Feelings: The Intelligence of the Unconscious

Gerd Gigerenzer

Tuesday, 28 Apr 2009 at 8:00 pm – Great Hall, Memorial Union

Gerd Gigerenzer is the Director of the Max Planck Institute for Human Development, Berlin. His work investigates reasoning and decision making under uncertainty at the levels of both individuals and social groups. His research group consists of psychologists, mathematicians, computer scientists, evolutionary biologists, economists, and sociologists, among others. Using different methodological techniques, such as experimental methods, computer simulation, and mathematical analysis, his research group has made great advances in our understanding of rationality. Among his recent books are: Rationality for Mortals: How People Cope with Uncertainty; Gut Feelings: The Intelligence of the Unconscious; Calculated Risks: How to Know When Numbers Deceive You; Adaptive Thinking: Rationality in the Real World; and Simple Heuristics that Make Us Smart. A 7:00pm reception will precede the lecture. The Annual Fritz Lecture

Cosponsored By:
  • Fritz Lecture Fund
  • Psychology
  • Committee on Lectures (funded by Student Government)

Stay for the entire event, including the brief question-and-answer session that follows the formal presentation. Most events run 75 minutes.

Sign-ins are after the event concludes. For lectures in the Memorial Union, go to the information desk in the Main Lounge. In other academic buildings, look for signage outside the auditorium.

Lecture Etiquette

  • Stay for the entire lecture and the brief audience Q&A. If a student needs to leave early, he or she should sit near the back and exit discreetly.
  • Do not bring food or uncovered drinks into the lecture.
  • Check with Lectures staff before taking photographs or recording any portion of the event. There are often restrictions. Cell phones, tablets and laptops may be used to take notes or for class assignments.
  • Keep questions or comments brief and concise to allow as many as possible.